Vocabulary: Find the "odd one out" There may be more than one answer. Choose A, B or C and give your reasons.
1.
A. a broadsheet B. a journal C. a tabloid
Possible answers: A is a possible choice because a broadsheet is traditionally a type of newspaper, whereas a journal is normally a periodical publication and a tabloid is a newspaper format or type. B is the strongest choice because a journal is generally a periodical publication, often specialising in a particular subject, whereas broadsheet and tabloid are terms strongly associated with newspapers. C is also a possible choice because a tabloid is a newspaper format, while a journal is not normally described in this way.
2.
A. cable B. satellite C. terrestrial
Possible answers: A is a possible choice because cable television is delivered through cables, whereas satellite television is transmitted from satellites and terrestrial television is transmitted from land-based transmitters. B is a possible choice for the same reason: satellite refers to transmission via satellites. C is the strongest choice because terrestrial means relating to the earth or land, whereas cable and satellite are specific methods of transmitting television signals.
3.
A. a channel B. a station C. a wavelength
Possible answers: A is a possible choice because a channel is a service or frequency used for broadcasting, whereas a station is the organisation or facility that broadcasts and a wavelength is a physical property of a radio signal. B is the strongest choice because a station is the organisation or facility that broadcasts programmes, whereas a channel and wavelength are associated with the transmission or frequency of signals. C is also a strong choice because wavelength is a scientific term rather than a broadcasting organisation or service.
4.
A. advertising revenue B. the licence fee C. road tax
Possible answers: A is a possible choice because advertising revenue can provide income for commercial media organisations, whereas the licence fee is a way of funding public broadcasting. C is the strongest choice because road tax is a tax associated with vehicles and roads, not a normal source of broadcasting revenue. B is a possible choice because the licence fee is specifically associated with funding public broadcasting.
5.
A. to screen B. to stage C. to broadcast
Possible answers: A is a possible choice because to screen means to show a film or programme on television or at a cinema, whereas to stage means to present a play or performance and to broadcast means to transmit a programme by radio or television. B is the strongest choice because to stage normally refers to presenting a live performance, whereas screening and broadcasting are ways of distributing recorded or transmitted media. C is a possible choice because broadcasting involves transmission to an audience, while screening and staging describe ways of presenting something.
6.
A. circulation B. readership C. audience rating
Possible answers: A is a possible choice because circulation refers to the number of copies of a newspaper or magazine distributed or sold, whereas readership refers to the people who read it and audience rating refers to the number or proportion of people watching or listening to a programme. B is a possible choice because readership concerns readers, whereas circulation and audience rating are numerical measures associated with distribution or audiences. C is the strongest choice because an audience rating is normally associated with television or radio audiences, whereas circulation and readership are particularly associated with newspapers and magazines.
7.
A. to censor B. to curb C. to regulate
Possible answers: A is the strongest choice because to censor means to examine and suppress material considered unacceptable, especially in the media, whereas to curb means to limit something and to regulate means to control something through rules. B is a possible choice because to curb means to restrain or limit something, whereas censoring involves suppressing particular content and regulating involves controlling according to rules. C is a possible choice because to regulate normally means to control an activity through rules or standards, whereas censoring specifically involves restricting content.
8.
A. a business tycoon B. a media mogul C. a press baron
Possible answers: A is the strongest choice because a business tycoon can be a powerful and wealthy businessperson in any industry, whereas a media mogul and press baron specifically have influence or ownership in the media or newspaper industry. B is a possible choice because a media mogul specifically has considerable power or ownership in the media industry. C is a possible choice because a press baron traditionally refers to a powerful or wealthy newspaper owner or publisher.